Transform Your Body. Elevate Your Mind.
You've tried the generic programs. You've gone through the cycles. It's time for coaching that treats you like the individual you are — and gets you results that actually last.
Pro-Level Experience
Trusted by professional athletes across North America
Sound Familiar?
The fitness industry is built to keep you guessing.
Spent months on programs that promised results but delivered frustration
Overwhelmed by conflicting advice — keto, HIIT, fasting, lifting, yoga — where do you even start?
Tried group classes and online plans but felt invisible, unsupported, and lost
Burnt out from pushing hard with nothing to show — your body isn't broken, your approach is
There's a Better Way
What if you had a coach in your corner who actually knew your whole story?
Coaching at Carbon Body Co. isn't about handing you a cookie-cutter plan and wishing you luck. It's about understanding where you're starting from, what's been holding you back, and building a sustainable path that fits your life — not someone else's Instagram highlight reel.
Meet Your Coach
I've been where you are — and I know the way out.
Hi, I'm Alex Jafs. I've spent the last 8+ years coaching everyone from complete beginners to professional athletes competing in the CFL, MLB, and NHL. That range has made me a better coach for every client I work with — because understanding what elite performance demands teaches you exactly what the fundamentals are that everyone, at every level, needs to get right.
Whether you're a pro athlete preparing for training camp or someone who just wants to feel strong and confident in their everyday life, the principles are the same: smart programming, sustainable nutrition, and a coach who actually knows your story.
- NASM Certified Personal Trainer
- Precision Nutrition Level 2
- ICF Associate Certified Coach
- 8+ Years of Hands-On Experience
What I Offer
Programs built for real people, real lives.
What Clients Say
From pro athletes to everyday people.
Every client comes in with a different story. What they share is the commitment to show up — and results that speak for themselves.
“Alex understands what it takes to perform at a professional level. The off-season programming he built me wasn't just about strength — it accounted for recovery, position-specific demands, and keeping me fresh for training camp. Best shape of my career going into my third season.”
“Working with Alex completely changed how I approach fitness and my relationship with food. I lost 34 lbs over 6 months — but honestly, the confidence I gained is worth more than any number on a scale. I finally feel like myself again.”
“I'd been carrying the same extra 20 lbs for years and couldn't figure out why nothing stuck. Alex looked at my whole life — not just my workouts — and built something that actually fit. Down 22 lbs and I feel stronger than I did in my twenties.”
“I've worked with trainers before and always felt like a number. Alex actually learned my schedule, my stress triggers, my history. The programming was built for my life, not a generic template. That made all the difference.”
“I came to Alex completely burnt out — stress eating, no energy, hadn't worked out consistently in two years. Six months later I've lost 18 lbs, my blood pressure is down, and I actually look forward to training. I didn't think that was possible for me.”
“I came in wanting to get stronger. I left with a whole new mindset around discipline, recovery, and what I'm actually capable of. Doubled my squat in 5 months. The group program community kept me accountable when I would've quit on my own.”
From the Blog
Knowledge that moves you forward.
Your Next Chapter Starts Here
Ready to start your transformation?
Your first consultation is on me. We'll talk about where you are, where you want to go, and whether I'm the right coach to get you there. No pressure, no pitch — just an honest conversation.
Or email us directly at hello@carbonbodyco.com